I absolutely adore the old vintage flick books (flipbooks), the illusion of images coming to life as they are flicked through is hypnotic to me and that’s how documentary wedding photography should be. A beautiful series of images that when looked through bring your wedding to life, animate it and flow with movement from the time you want your photographic narrative to begin. As if, your wedding was unfolding in front of your eyes.
flip·book [flip-boo k] noun
The ethos behind Elly Mac Photos
The House of Elly Mac Photos creates avant garde wedding and portrait photography.
We unapologetically refuse to follow a wedding script and think lists are just for grocery shopping. We are ideal for couples wanting different, quirky and relaxed wedding photography.
The house of Elly Mac Photos is renowned for artistic inspired detail shots and avant-garde couple portraiture and for our bespoke fine art printing service and handcrafted albums and photo storage options made out of the finest Swiss ribbons, French linens and Japanese fabrics.
I very much photograph the way I want to be photographed, I would never make anyone do something thing I would be uncomfortable doing. So for me, its just about photographing the event as it unfolds in an unobtrusive manner. Its documentary and editorial in approach with a creative free spirited and a times quirky, humorous and arty edge, nothing to serious. We don’t take ourselves too seriously. We take your wedding seriously, but we don’t put pressure on you.
We actively discourage rigid formal group shots that take 5 minutes to set up but prefer relaxed group shots, the kind where you look like you actually know the people in the photos, no hideous poses, that’s a promise!
We think lists are just for grocery shopping so we avoid them as they inhibit the flow of the day. We aim to photograph every wedding different from the one before, we don’t follow a script. We like to keep it relaxed and free spirited, allow room for the randomness of improvised wedding photography.
We think its nonsense that engagement shoots (aka pre wedding photoshoots) are sold as a way for you to get comfortable in front of the camera. A great documentary wedding photographer will do this within 5 minutes of arriving on your day.
We are occasionally cheeky and sometimes like to make social commentary through our photography and think trash the dress shoots are the ideal opportunity for this.
We don’t photograph because we love love, we photograph because we love photography. Its about creating a visionary photographic narrative based on my belief that no one photo is more important than the other but together they must tell a story. We do this through a combination of the styled detail shots, relaxed group shots, random editorial shots and the odd staged ironic and humorous shot. Nothing that looks too much like wedding photography, we don’t make anyone assume a wedding pose.
April 2013
The House of Elly Mac Photos now has a house dedicated to the art of photography, with a room for viewings, and editing suit, a studio and a darkroom. More details to follow.
